A day in the life of Kendrick Lamar at the SXSW festival in Austin.

René Sascha Johannsen followed a very open Kendrick Lamar up and close through his lense all day.

They randomly meet fans at a restaurant and among other subjects talk about
the difficulties of being inspired and writing lyrics while being in the chaos of touring.

The spot is produced by M SS N G P ECES for Spotify.